Madonna’s New Album “MDNA” Fails; Sets Record for Biggest Sales Drop in Billboard History
And not only that, but no other No. 1 debuting album has had a sales drop that massive since Nielson Soundscan started tracking sales in 1991.
The percentage dip surpasses the record set by Lady Gaga‘s “Born This Way,” when it fell 84.27% in its second week on the charts last June.
In its debut week, “Born This Way” bowed at No. 1 with 1.11 million copies sold, and then sold 174,000 in its second week at the top of the chart.